How Much Does the Average Korean Woman Spend on Skincare Per Month?

Breaking Down the Real Cost of Korean Beauty Culture

Stella's Meta Description: South Korea is globally renowned for its cutting-edge skincare products and the glowing, dewy complexions of its people. With the global rise of K-beauty, many wonder: how much does the average Korean woman actually spend on skincare each month?

The answer might surprise you—because in Korea, skincare isn’t just a routine, it’s a lifestyle.

Average Monthly Skincare Spending in Korea

While spending habits vary based on age, income, and lifestyle, studies and market research suggest that the average Korean woman spends between ₩80,000 to ₩200,000 per month on skincare products and treatments. That’s roughly $60 to $150 USD per month.

Here’s what typically makes up that cost:

Why Do Korean Women Spend So Much on Skincare?

Cultural Importance of Appearance

In Korea, taking care of your skin is closely tied to personal and social identity. Clear, radiant skin is often seen as a reflection of discipline, cleanliness, and even professionalism.

Preventive Rather Than Reactive

Rather than waiting for wrinkles or acne to appear, Koreans invest early in skincare to prevent problems before they start. This includes daily sunscreen, layering hydrating products, and using functional ingredients like niacinamide, peptides, and snail mucin.

Influence of Skincare Trends & Social Media

With platforms like Instagram, YouTube, and TikTok shaping skincare trends, Korean women are constantly exposed to new product releases and expert advice from dermatologists and influencers alike.

Easy Access to High-Quality Products

In Korea, beauty stores like Olive Young, LOHBs, and Aritaum are everywhere, making it easy and tempting to pick up new skincare items frequently.

Drugstore vs. Luxury: Where Does the Money Go?

Korean women don’t necessarily spend a fortune on luxury brands. In fact, many prefer affordable, science-backed products from brands like:

Cosrx
Some By Mi
Round Lab
Etude House
Isntree

However, for premium effects or sensitive skin, some do invest in mid-to-high-end brands like Sulwhasoo, Hera, or Dr. G—especially women in their 30s and 40s.

Don’t Forget Professional Treatments

In addition to at-home routines, a large number of Korean women get regular facials or dermatological treatments like:

Scaling/cleansing facials
Laser toning
Aqua peel or chemical peels
Skin boosters or hydrating injections

These professional treatments can cost ₩30,000 to ₩150,000 per session ($20–$110), depending on the clinic and procedure.

Budget Skincare Is Growing Too

Not all Korean women spend big. In recent years, there’s been a rising trend toward “minimal skincare” or “skip-care”, especially among the younger generation and working professionals who prefer multi-functional products that save both time and money.

Final Thoughts: Beauty Investment or Monthly Necessity?

In Korea, skincare isn’t just a beauty hobby—it’s part of daily life. Whether it’s a ₩5,000 sheet mask or a ₩100,000 laser treatment, Korean women view skincare as an investment in health, appearance, and confidence.

So, while some may find the monthly cost surprising, in South Korea, it’s often seen as essential self-care.